Over the last few weeks, we’ve reported on a series of social media furores. Coles, Seven Network, Channel Nine,Target….It seems to be the Continue reading
I’m at Ad:Tech today and I just learned a valuable lesson. Not, in fact, from any of the speakers, though Continue reading
I’m making a documentary about identity and the internet. If you’re articulate, passionate and would like to be interviewed, I’d Continue reading
I’m neither English nor a patriot. I’m the daughter of a Scottish man who has a genetic memory of rage Continue reading
I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.
However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.
The B2C commercial imperative of FourSquare is obvious – can businesses afford not to have a presence on FourSquare?
One of the recurring themes at the Media 140 conference in Sydney has been redefining the function of the journalist. Continue reading
Last night was the fourth Social Media Club Sydney event; excellent presentations by David Meerman Scott and Steven Noble on Continue reading