I had a funny dream last night. I know this is a socially unacceptable opening gambit (unless the dreamer reveals Continue reading
On the internet, everyone is a child, as both Stephen Fry and I have observed (though with differing levels of Continue reading
Sometimes it’s tough to be both a professional and a person. Virginia Woolf suggested every woman needed a room of Continue reading
As I’ve discussed in the past, new social spaces and interactions are changing so fast that they force us to Continue reading
I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.
However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.
The B2C commercial imperative of FourSquare is obvious – can businesses afford not to have a presence on FourSquare?
Last night was the fourth Social Media Club Sydney event; excellent presentations by David Meerman Scott and Steven Noble on Continue reading