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Everyday’s a schoolday: what I learned from Hopenhagen.

I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.

However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.

Hopenhagen – my hope

Hope. It’s such a small word for something so important. Hope sustains us through the dark times; it’s what remains Continue reading →

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