Strong words, softly spoken: a blog by Cathie McGinn

Sex, truth and advertising. Tales of ever-changing culture, digital disruption, creative wizardry and adland.

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johnny be good: insights, condoms and comedy

I love the Condom08 campaign – the perfect marriage of real insight, a creative idea and seamless cross platform execution Continue reading →

a day in the life: on gratitude

It’s the coldest start to summer in Sydney for fifty years. People are complaining. I’ve been complaining. And I’ve been Continue reading →

cult of done

There goes the fear: on feeling it, and doing it anyway

As part of my year (lifetime) of doing absurd and untried things, I’m attending an acting course. My acting tutor, Continue reading →

y-u-no-guy

all human life is here: reasons not to discuss writing with your friends, part seventy in an ongoing series

My mate, “Are you going to put (alludes to recent date) in your book?” Me (huffily): “No. I told you; Continue reading →

say yes: a small thought for a sunny day

A while ago I taught a stranger to surf. (In the land of the blind, the one -eyed rookie truly Continue reading →

if language were liquid: on new words and ways of writing

The keen eyed amongst you may have observed that it’s been a while since I regularly updated this site. I Continue reading →

stone, cold, sober: abstinence for altruism

This October, I’m giving up booze for a whole month to raise money for the Leukaemia Foundation, in memory of Continue reading →

Telling Lies to Idiots? Advertising, ethics and corporate responsibility

This week, I’m curating a session at day two of Mumbrella 360. When I proposed the topic for inclusion in Continue reading →

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