Over the last few weeks, we’ve reported on a series of social media furores. Coles, Seven Network, Channel Nine,Target….It seems to be the Continue reading
I love the Condom08 campaign – the perfect marriage of real insight, a creative idea and seamless cross platform execution Continue reading
I’m at Ad:Tech today and I just learned a valuable lesson. Not, in fact, from any of the speakers, though Continue reading
We talk a lot about the big idea. I think 2011 might just be about the small stuff, and here Continue reading
I’m neither English nor a patriot. I’m the daughter of a Scottish man who has a genetic memory of rage Continue reading
Sometimes it’s tough to be both a professional and a person. Virginia Woolf suggested every woman needed a room of Continue reading
As I’ve discussed in the past, new social spaces and interactions are changing so fast that they force us to Continue reading
I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.
However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.