‘It’s not stealing if you’re skimming off the top’: what brand hoaxes mean for marketers

In his last novel, Dostoyevsky wrote: “a disturbance in one place is felt at the other end of the world.” Which is Continue reading →

Only shades of grey: the new media ingenuity behind Fifty Shades’ success

Let me be completely clear: Fifty Shades of Grey is the worst book I have ever read. It is far Continue reading →

Lose your mind and play: why gamification isn’t just a buzzword

One of the buzzwords that’s circling boardrooms and blogs is ‘gamification’. It’s an acknowledgment that it’s hard to get people Continue reading →

Game of Thrones: How not to distribute content

The incredibly popular HBO series Game of Thrones is a fascinating case study. Not only in terms of constructing and Continue reading →

Yours truly, angry mob: the real value of a Facebook fan backlash

Over the last few weeks, we’ve reported on a series of social media furores. Coles, Seven Network, Channel Nine,Target….It seems to be the Continue reading →

lost in the library

 I hate moving house. Everyone hates moving house, I know, but I particularly hate it. I think it’s the packing. Continue reading →

Charlie don’t surf: why you shouldn’t watch Storm Surfers

Please don’t go and see Storm Surfers:3D. Honestly. Just don’t bother. I’m asking you as a favour. Because I love Continue reading →

Spreading a virus: the questions we should be asking about Invisible Children’s Stop Kony campaign

Over the past 24 hours, my Facebook newsfeed has been swamped with a single subject: Invisible Children’s Kony 2012  / Stop Continue reading →